Southern Tide

OUR STORY

Always inspired by an anchor to the coast, our designs combine put-together performance with relaxed refinement, to help you navigate from sunrise to sunset.

Made for good times and living in the moment.  Allen Stephenson founded Southern Tide in 2006 in Greenville, South Carolina. The brand started with a colorful polo shirt featuring a skipjack fish logo.

How it started: Stephenson was a college student when he came up with the idea for the polo shirt.  He started by making in roads in the South, then hit the trade show circuit in New York.  The polo shirt quickly found fans, and Stephenson expanded into a wider sportswear collection.